#EndWorkplaceBullying
The Problem: 76.3 million Americans affected by workplace bullying, this can be seen through: misuse of power, verbal abuse, threatening, intimidation, humiliation or work sabotage
The Solution: With a partnership with AdCouncil, we will educate corporate employees by personifying toxic personality traits.Creating awareness of this issue for general public. As well as highlight the prominence of bullying in adult life and how to prevent it in the office.
Each ad will be highlighting a character that has its own title with accompanying copy of what that might look like in the office setting. This will lead the viewer to think back on their own experiences in the office whether they are the ones taking the behavior or displaying it towards others.
To start off we wanted to show what these ads would look like on a commute to work.
In-Office
Social Media
Persona Quiz
Persona Quiz Potential Results
TikTok Character Filter
To bring in a younger audience, there will be a filter on tiktok that users can use to find their character and it will lead them to look more into the campaign.
In-Office Merch
